Product Category Manager
1 week ago
Job Title: Product Category Manager - Ethnic Wear
">Job Summary:
The Product Category Manager for Ethnic Wear is responsible for driving business growth and profitability by ensuring the right product assortment is available at the right time, aligned with customer preferences and market trends.
Key Responsibilities:
- Develop a customer-centric product assortment to achieve category targets (sales, margin, stock turn, and sell-through).
- Plan seasonal launches and ensure product availability in line with customer expectations.
- Collaborate closely with the planning team to ensure assortments reflect market requirements and customer feedback.
- Refine the assortment continuously by incorporating inputs from retail operations, planning, and customer feedback.
- Execute buying activities as per the calendar, adhering to timelines and approvals.
- Curate products across designs, fabrics, prints, embroideries, colors, price points, and styling trends.
- Identify new product lines or designs based on customer trends and competitor activity.
Market Focus and Strategy:
- Understand customer behavior and style preference considerations specific to Ethnic Wear.
- Benchmark competitors to ensure awareness of pricing strategies, assortment gaps, and emerging styles.
- Translate customer needs into actionable buying briefs for designers and suppliers.
- Analyze post-launch performance and provide recommendations for assortment adjustments.
- Collaborate with marketing teams to promote specific collections and campaigns through visual merchandising and communication plans.
- Participate in market visits to gather competitor insights and customer expectations.
Vendor Management:
- Build and maintain relationships with existing vendors while supporting the onboarding of new suppliers.
- Evaluate vendor performance and provide feedback on quality, delivery timelines, and cost.
- Support order placement, ensuring alignment on materials, samples, and production timelines.
- Track vendor performance and assist in resolving escalations related to product quality, delivery, or costing.
- Help vendors understand business expectations related to designs, price points, and compliance.
- Optimize supply and reduce lead times through order consolidation efforts.
Financial Planning:
- Utilize allocated resources effectively, ensuring alignment with category goals.
- Support pricing strategies by analyzing costing, margin trends, and competitor positioning.
- Negotiate with vendors and finalize cost structures under guidance from senior leadership.
Product Presentation:
- Collaborate with visual merchandising and marketing teams to ensure displays meet brand and seasonal requirements.
- Support the retail team in new product launches, space allocation, and promotional activities.
- Prepare Planograms to ensure product presentation aligns with customer expectations.
- Improve in-store presentation standards, ensuring consistency and appeal across outlets.
People Management:
- Provide guidance and support to junior team members on product details, category-specific nuances, and execution.
- Collaborate with cross-functional teams to ensure seamless execution of launches and merchandising plans.
- Mentor team members to build product knowledge and category expertise.
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