Senior Marketing Strategist for Healthcare

6 days ago

Pune, Maharashtra, India beBeeStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Marketing Leader Wanted

About This Role:

  • We are seeking a seasoned marketing strategist to spearhead the Healthcare & Life Sciences (HLS) marketing initiatives.

This role requires a blend of strategic insight, creative thinking, and execution excellence—bringing together market intelligence, client needs, and innovative solutions to create compelling campaigns that drive awareness, engagement, and pipeline growth.

  • Key Responsibilities:
  • Market Positioning & Thought Leadership
  • Develop and refine the company's HLS value proposition.
  • Partner with peers and subject matter experts to build thought leadership content.
  • Monitor competitive activity and differentiate the company's offerings in the market.
  • Campaign & Content Development
  • Lead end-to-end the HLS marketing strategy and campaigns targeting diverse personas who influence, decide and buy solutions and services across the healthcare and life sciences sector and sub verticals.
  • Translate complex healthcare topics into clear, client-centric messaging.
  • Create industry-focused case studies, success stories, and sales enablement assets.
  • Demand Generation & Pipeline Growth
  • Collaborate with sales and account teams to design campaigns that accelerate pipeline and improve win rates.
  • Leverage ABM tactics to influence top strategic accounts.
  • Track, measure, and optimize campaign performance using data-driven insights.

Required Skills & Qualifications:

  • 15+ years of marketing experience, with at least 3+ years in Healthcare & Life Sciences marketing or related field.
  • Proven track record in B2B marketing, ideally within consulting, IT services, or healthcare technology.
  • Strong understanding of industry challenges and trends, including digital health, AI/ML adoption, patient experience, compliance, and cost pressures.
  • Exceptional storytelling, writing, and presentation skills—able to translate technical solutions into business outcomes.
  • Experience leading integrated campaigns across digital, events, ABM, and thought leadership.

What We Offer:

  • Competitive salary and benefits package.
  • Talent development opportunities with quarterly promotion cycles and company-sponsored higher education and certifications.
  • Cutting-edge technologies to work with.
  • Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards.
  • Annual health check-ups.
  • Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents.

Join Our Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We welcome applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference.

  • We support hybrid work and flexible hours to fit diverse lifestyles.
  • Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.

Let's Unleash Your Full Potential:

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