Senior Marketing Strategist

1 day ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Senior Marketing Strategist

The role of a Senior Marketing Strategist is pivotal in driving business growth through effective marketing campaigns. You will lead the development and execution of integrated marketing strategies, ensuring seamless alignment with our brand's vision.

Your primary responsibility will be to design and implement data-driven marketing initiatives that drive customer engagement, boost conversion rates, and maximize ROI. This involves collaborating closely with cross-functional teams to align creative outputs with business objectives.

As a seasoned marketing professional, you will leverage your expertise in creative strategy, content marketing, and brand storytelling to develop messaging frameworks and content strategies that highlight product benefits, promotions, and lifestyle narratives.

In addition to developing and executing marketing strategies, you will also oversee campaign execution, ensuring deadlines and quality standards are met. Your ability to iterate on campaigns based on performance metrics and customer behavior data will be critical in achieving KPIs such as engagement, click-through rates, and sales.

To excel in this role, you must have a deep understanding of e-commerce trends, digital marketing innovations, customer experience enhancements, and competitor strategies. Your ability to stay updated on industry developments and apply insights from research and analytics to anticipate market shifts will be invaluable.

We are looking for a highly motivated and results-driven individual with a proven track record of developing integrated campaigns that boost customer engagement and drive conversions.

Key Responsibilities:

  • Creative Strategy & Campaign Development
  • Develop and execute integrated marketing strategies
  • Design and implement data-driven marketing initiatives
  • Collaborate with cross-functional teams to align creative outputs with business objectives
  • Oversee campaign execution and ensure deadlines and quality standards are met
  • Iterate on campaigns based on performance metrics and customer behavior data

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field
  • 3–6 years of experience in creative strategy, content marketing, or brand storytelling, preferably in the e-commerce space
  • Proven experience developing integrated campaigns that boost customer engagement and drive conversions

Benefits:

  • Competitive salary and bonus structure
  • Ongoing training and professional development opportunities
  • Collaborative and dynamic work environment

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