Digital Marketing Specialist

2 days ago

Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 85,00,000

About this role:

We are seeking a dynamic and experienced marketing professional to drive the success of our advertising campaigns across all marketplaces.

Key Responsibilities:

  • Campaign Performance Monitoring: Monitor daily campaign performance, analyze metrics, and take data-driven decisions to improve ROI and maximize sales.
  • Keyword Strategy Development: Develop and implement keyword strategies, bid strategies, and targeting methods to optimize performance and increase brand visibility.
  • Data Analysis: Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click) to inform decision-making.
  • Amazon Advertising Tools: Use Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns for improved results.
  • Team Collaboration: Work with the marketing team to allocate and optimize advertising budgets across multiple product lines and align with overall sales objectives.
  • Interdepartmental Alignment: Collaborate with the sales and product teams to ensure advertising goals are aligned with overall sales targets.

Required Skills:

  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools to analyze and present complex data insights.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics to drive campaign optimization.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams to achieve shared goals.

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