Consumer Insights Director

7 hours ago


Kannur, Kerala, India beBeeConsumer Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Consumer Insights Leader

 

Job Summary:

We are seeking a dynamic Consumer Insights Professional to lead our insights function. This role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.

 

Main Responsibilities:
  • Consumer Strategy & Research: Develop strategic plans for consumer research, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Qualitative and Quantitative Studies: Design and execute qualitative and quantitative studies to decode consumer journeys and inform product and service design.
  • Cultural and Category Studies: Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Research-Led Recommendations: Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapse across touch points.
  • Brand Health and Equity Tracking: Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Synthesis of Insights: Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.

 

Required Skills and Qualifications:
  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
  • Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

 

Education:

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.



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