Programming Strategy

3 days ago

Kannur, Kerala, India beBeeData Full time ₹ 20,00,000 - ₹ 30,00,000

Job Description

We are seeking a dynamic and analytical Programming Strategy & Insights Manager to join our team.

This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

You will act as the bridge between different teams — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
  • Work closely with different teams to align goals and drive cohesive strategies.

Required Skills and Qualifications:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  • Strong communicator with the ability to translate numbers into clear, actionable stories.
  • Collaborative mindset with the ability to work across diverse teams.
  • High attention to detail and a strategic thinker.

Benefits:

  • A unique opportunity to work in a fast-paced environment with content or creative teams.
  • The chance to develop and implement innovative strategies across programming and marketing.
  • The potential to make a significant impact on the company's success.

Others:

  • Experience in broadcast, streaming, or digital content strategy is preferred.
  • Exposure to qualitative research methods and the integration of consumer insights is a plus.

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