
Brand Director
11 hours ago
The role of Associate Director, Brand Equity involves driving financial outcomes through the development and implementation of a robust brand program. This includes building masterbrand architecture strategies, crafting positioning with strong BCI, and developing 360-degree brand campaigns to drive equity and preference.
Key deliverables in this role include creating multi-channel communication strategies, building brand purpose platforms, and delivering brand health metrics through impactful and innovative communication plans. Additionally, the associate director will be responsible for evolving and fine-tuning the masterbrand strategy on an ongoing basis.
To succeed in this position, you will need experience in core brand management in the FMCG category, handling significant brand campaigns, and possess a deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
Responsibilities also include working closely with cross-functional teams to jointly drive business KPIs, effectively managing external interfaces, and synchronizing brand marketing plans and campaigns for harmonized and efficient deployment across the Masterbrand portfolio.
Required skills and qualifications include:
- MBA (Major in Marketing preferred)
- 8-10 years of experience (minimum 3 years in brand management/brand equity)
- End-to-end exposure to creating a brand TVC and campaign planning
- Commercial acumen
- Deep understanding of navigating the brand world and working closely with agencies
In this role, you will play a critical part in shaping the brand's direction and driving its growth. If you are a seasoned marketer with a passion for brand building, we encourage you to apply for this exciting opportunity.
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Strategic Brand Partnership Director
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Strategic Brand Communications Director
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Creative Director
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Director of Strategic Communications
3 days ago
Kannur, Kerala, India beBeeEmployer Full time ₹ 40,00,000 - ₹ 50,00,000Job Title: Strategic Communications DirectorOverview: We are seeking a skilled professional to lead our corporate communications efforts. This role requires strategic planning, creative vision, and effective execution.Key Responsibilities:Develop and drive external communication strategies aligned with global objectivesAct as key spokesperson and manage all...