Marketing Communications Strategist for Growth Initiatives
1 day ago
At Apna, we are seeking a seasoned Marketing Communications Strategist to lead our growth initiatives. This is an exceptional opportunity for a highly experienced professional to leverage their expertise in communications, GTM strategy, execution, and launch to drive business growth.
About the Role- We are looking for a strategic thinker with 12+ years of marketing experience, focusing on communications, GTM strategy, execution, and launch.
- Prior experience in leading PR in a B2C company and driving PR agency relationships is essential.
- A solid background in media planning and buying, preferably in big media agencies, is required.
- The ideal candidate will have a deep understanding of various mass media channels, including radio, TV, digital, print, radio, and Outdoor, and will have worked on campaigns and done media planning and execution in previous stints.
- Develop and execute comprehensive communications strategies to drive business growth.
- Lead cross-functional teams to launch new initiatives and campaigns.
- Collaborate with stakeholders to ensure alignment and effective communication.
- Maintain strong relationships with PR agencies and other key partners.
- Bachelor's degree in Marketing or a related field.
- Exceptional written and verbal communication skills, with an understanding of cultural nuances and regional relevance across India.
- Solid stakeholder management skills and ability to work in a high-action-paced environment.
- An estimated salary range of ₹15,00,000 - ₹25,00,000 per annum, based on location and experience.
- A dynamic and supportive work environment.
- Opportunities for growth and professional development.
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