Fashion Growth Strategist
22 hours ago
Estimated Salary: ₹1200000 - ₹1800000 per annum
We are seeking a highly skilled Fashion Growth Strategist to join our team at Styleverse Lifestyle Pvt Ltd. As a key member of our marketing department, you will be responsible for driving strategic initiatives to enhance brand visibility, customer acquisition, and sales across online and offline channels.
About the Role:- Develop and execute comprehensive growth strategies to expand our brand's reach and revenue.
- Identify and penetrate new market segments and opportunities within the men's clothing sector.
- Tailor campaigns to seasonal fashion trends and evolving consumer preferences.
Growth Initiatives:
You will be responsible for developing and executing strategic growth initiatives to drive business growth and revenue expansion. This includes identifying new market segments, optimizing online marketing efforts, and exploring offline marketing opportunities.
Online Marketing Optimization:
- Manage e-commerce growth by optimizing product listings, website user experience, and SEO strategies.
- Plan and execute performance marketing campaigns across social media, search engines, and email marketing.
- Partner with influencers, content creators, and affiliates to boost brand awareness and online sales.
- Implement strategies to improve online customer acquisition and retention.
Data-Driven Decision Making:
As a data-driven marketer, you will be responsible for tracking and analyzing performance metrics for campaigns, customer journeys, and sales trends. You will use insights to refine growth strategies and maximize ROI.
Brand Storytelling and Customer Engagement:
You will ensure that all initiatives reflect the brand's identity, focusing on quality, style, and functionality. You will develop narratives that resonate with the target male demographic, emphasizing brand ethos and values.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, Fashion Management, or a related field (MBA preferred).
- Proven 4-5 years of experience in growth management, marketing, or business development, preferably in the men's fashion or retail sector.
- Expertise in digital marketing, including paid campaigns, CRM, and social media.
- Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or Excel.
- Excellent project management and organizational abilities.
Preferred Qualifications:
- Experience in omnichannel marketing strategies and e-commerce platforms (Shopify, Magento).
- Familiarity with influencer marketing, affiliate programs, and customer lifecycle management.
- Knowledge of retail analytics and in-store marketing techniques.
About Us:
Styleverse Lifestyle Pvt Ltd is a leading fast-paced fashion brand that aims to make your everyday comfortable as well as exceptional. We are committed to quality products, durability, and affordability, with a strong focus on innovation and customer satisfaction.
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