Digital Marketing Strategist for Regional Growth

3 days ago


Bengaluru, Karnataka, India H&M Group Full time
About H&M Group

H&M is a global fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials.

Job Description

We are looking for a talented Digital Marketing Strategist to join our team in Bangalore, India. As a key member of our marketing team, you will be responsible for driving sales growth through different digital performance channels, developing comprehensive media plans that align with overall business goals, and providing data-driven input on performance media spend and customer/revenue as part of the total media budget for the region.

Key Responsibilities
  • Collaborate with regional agency teams to deliver according to customer, brand and media guidelines and goals.
  • Develop comprehensive media plans that align with overall business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions.
  • Drive regional SEO actions and steer optimization of budgets and performance execution.
  • Provide data-driven input on performance media spend and customer/revenue as part of the total media budget for the region.
  • Analyze complex data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments.
Requirements
  • MSc or Bachelor's degree in Marketing, Communication or Business.
  • Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display).
  • Broad digital marketing knowledge and a strategic thinker that understands the total view for growing brands and engaging customers.
  • Strategic experience of digital channels and their role in customer acquisition and retention.
  • Effective collaborator in working in cross-functional roles in different geographies.
Benefits

We offer attractive benefits with extensive development opportunities around the globe, including a staff discount card, usable on all our H&M Group brands in stores and online, and an H&M Incentive Program – HIP.

Please note that local markets may offer different competitive perks and benefits.

We strive to have a fair and equal recruitment process and kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.



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