Scalable Growth Specialist

1 day ago

Thiruvananthapuram, Kerala, India beBeeAcquisition Full time ₹ 75,00,000 - ₹ 1,25,00,000
Grow Revenue through Scalable User Acquisition

Flecks Labs builds casual games that delight players worldwide. We're seeking a User Acquisition Manager to drive profitable growth through precision targeting, smart bidding, and creative iteration.

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

  • Plan, execute, and continuously optimize paid user acquisition campaigns across multiple channels.
  • Develop strategies to maximize return on ad spend (ROAS), not just installs or click-through rates (CTRs).
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build attribution models and cohort analyses using tools like AppsFlyer and Adjust.
  • Collaborate with product teams on monetization strategies and LTV-boosting features.

Requirements

  • 2+ years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.

What We Offer

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.

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