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Digital Media Marketing Specialist

1 week ago

Chennai, Tamil Nadu, India Webboombaa Full time
About the Role

We are seeking a highly skilled and creative Digital Media Marketing Specialist to manage and elevate our brand's presence across various social media platforms. As a key member of our team, you will be responsible for developing and implementing end-to-end digital marketing strategies aligned with our brand objectives.

Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies to drive engagement and conversions.
  • Create and execute engaging content across multiple social media platforms, including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
  • Analyze trends, audience insights, and competitor strategies to optimize campaigns and improve performance.
  • Collaborate with designers, videographers, and copywriters to develop high-quality visual content, videos, and copy.
Content & Creativity
  • Ideate and implement viral-worthy campaigns that enhance brand engagement and drive results.
  • Optimize content formats for each platform to maximize reach and impact.
Community Engagement & Growth
  • BUILD AND NURTURE AN ACTIVE ONLINE COMMUNITY THROUGH REAL-TIME ENGAGEMENT.
  • Respond to comments, messages, and queries in a timely and brand-aligned manner.
  • Implement strategies to grow follower base and audience engagement organically.
Performance Tracking & Optimization
  • Monitor KPIs like reach, engagement, CTR, leads, and conversions to assess campaign performance.
  • Use analytics tools to track and measure ROI from paid social media campaigns and influencer collaborations.
Paid Social & Influencer Collaborations
  • Plan and manage paid social media campaigns for brand awareness and lead generation.
  • Collaborate with influencers, brand ambassadors, and industry leaders to drive engagement and growth.
Qualifications & Skills Required
  • 2-5 years of experience in Digital Media Marketing or a related field.
  • Strong understanding of social media algorithms, content trends, and audience psychology.
  • Proficiency in Meta Business Suite, LinkedIn Ads, YouTube Analytics, Google Analytics, and social media tools.
  • Creative mindset with the ability to ideate viral and high-performing content.
  • Excellent copywriting and storytelling skills.
Perks & Benefits

We offer a competitive salary, opportunities to work with top brands and dynamic campaigns, and a growth-oriented work culture that allows you to drive impactful social media strategies.