Digital Marketing Specialist
2 weeks ago
Job Title: Digital Marketing Specialist
Company: Digient Technologies Private Limited
Job Type: Full-Time
Location: Chennai - Onsite
Experience: 4+ years
About Us
Digient Technologies is a dynamic and innovative B2B online iGaming company, dedicated to providing cutting-edge solutions in the rapidly evolving iGaming industry. We pride ourselves on delivering high-quality products and services that enable our clients to stay ahead in the competitive landscape of online iGaming.
Role : This role focuses on B2B space in the software product, platform and services domain. The role holder is responsible for planning, executing, and optimizing online marketing strategies in coordination with the sales and other relevant teams to drive brand awareness, quality lead traffic to support sales activities to achieve organization goals. The role involves the following responsibilities:
Key Responsibilities:
1. Digital Campaigns :
- Develop and implement digital marketing campaigns across various channels (e.g., social media, email, software evaluation platforms).
- Monitor, track, and analyze performance metrics for campaigns, recommend and implement modifications for optimization.
2. Content Creation & Design Coordination:
- Create and manage engaging content for websites, blogs, social media, and other digital platforms.
- Coordinate with design teams to ensure visually appealing and consistent content.
3. SEO & SEM Strategy & Implementation:
- Implement on-page and off-page SEO strategies to improve search engine rankings.
- Manage paid search campaigns (Google Ads, Bing Ads, etc.) to drive qualified traffic to the website.
4. Social Media Management:
- Manage company profiles on social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Develop strategies for increasing followers, engagement, and conversion through social media.
5. Email Marketing:
- Plan and execute email marketing campaigns.
- Segment mailing lists and optimize email campaigns for engagement and conversions.
6. Lead Management & Collaboration:
- Monitor lead capture in the CRM and prepare and coordinate with sales management for effective handling of leads.
- Work closely with sales, design, and content teams to ensure cohesive marketing efforts.
- Keep up to date with the latest trends in digital marketing and apply new ideas to improve campaigns.
7. Analytics and Reporting:
- Use tools like Google Analytics, social media insights, and other tracking tools to assess performance and ROI.
- Prepare regular reports on campaign effectiveness and make recommendations for improvement.
Skills Required:
- Proficiency in digital marketing tools (Google Analytics, Google Ads, social media platforms, email marketing software, etc.).
- Strong knowledge of SEO, SEM, and web analytics.
- Knowledge of content marketing and social media strategies.
- Excellent written and verbal communication skills.
- Creativity and problem-solving abilities.
- Ability to analyze data and derive actionable insights.
Qualifications:
- Bachelors degree in Marketing, Business, or a related field.
- 4 - 7 years of experience in digital marketing preferably in the B2B space
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