Digital Marketing Specialist

2 days ago

Chennai, Tamil Nadu, India nologo communications Full time
Job Summary:

We are seeking a versatile and results-driven Digital Marketing Specialist with a strong emphasis on LinkedIn strategy and execution. This role will be responsible for managing and optimizing our clients' digital presence across various social media platforms, with a primary focus on leveraging LinkedIn for brand building, lead generation, and engagement. You will develop and implement comprehensive digital marketing strategies, ensuring a cohesive brand experience.

Responsibilities:
Develop and implement customized LinkedIn marketing strategies for each client, aligned with their specific business objectives.
Conduct thorough client onboarding, understanding their industry, target audience, and competitive landscape.
Create and curate compelling LinkedIn content (posts, articles, videos, etc.).
Manage and optimize LinkedIn advertising campaigns (Sponsored Content, InMail, Text Ads).
Analyse LinkedIn performance using LinkedIn Analytics and provide actionable insights.
Manage and maintain client presence on other social media platforms (e.g., Facebook, Instagram, Twitter, Threads, YouTube).
Develop and schedule engaging content calendars for various social media channels.
Monitor social media trends and implement relevant strategies.
Engage with audiences and respond to inquiries across all platforms.
Collaborate with clients to understand their marketing goals and develop integrated digital marketing strategies.
Conduct competitive analysis and identify opportunities for growth.
Monitor and analyse campaign performance across all digital channels.
Prepare regular reports on digital marketing performance and provide recommendations for optimization.
Create engaging and relevant content for various digital platforms, including social media, websites, and email marketing.
Ensure all content aligns with client brand guidelines and messaging.
Maintain regular communication with clients, providing updates and reports.
Present digital marketing strategies and performance results to clients.
Qualifications

:
Proven experience in digital marketing, with a strong focus on LinkedIn marketing.
In-depth understanding of LinkedIn's platform, algorithms, and advertising capabilities.
Ability to effectively leverage tools like Hootsuite, Meta Ads, and SEMrush to execute and optimize digital marketing strategies.
Experience managing social media platforms (Facebook, Instagram, Twitter, YouTube).
Proficiency in using social media management and analytics tools.
Strong understanding of digital marketing principles and best practices.
Excellent written and verbal communication skills with a focus on client communication
Strong analytical and problem-solving skills.
Ability to manage multiple projects and meet deadlines.
Ability to work independently and as part of a team

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