Digital Marketing Specialist
1 week ago
Job Summary:
We are seeking a versatile and results-driven Digital Marketing Specialist with a strong emphasis on strategy and execution. This role will be responsible for managing and optimizing our clients' digital presence across various social media platforms, with a primary focus on leveraging for brand building, lead generation, and engagement. You will develop and implement comprehensive digital marketing strategies, ensuring a cohesive brand experience.
Responsibilities:
- Develop and implement customized marketing strategies for each client, aligned with their specific business objectives.
- Conduct thorough client onboarding, understanding their industry, target audience, and competitive landscape.
- Create and curate compelling content (posts, articles, videos, etc.).
- Manage and optimize advertising campaigns (Sponsored Content, InMail, Text Ads).
- Analyse performance using Analytics and provide actionable insights.
- Manage and maintain client presence on other social media platforms (e.g., Facebook, Instagram, Twitter, Threads, YouTube).
- Develop and schedule engaging content calendars for various social media channels.
- Monitor social media trends and implement relevant strategies.
- Engage with audiences and respond to inquiries across all platforms.
- Collaborate with clients to understand their marketing goals and develop integrated digital marketing strategies.
- Conduct competitive analysis and identify opportunities for growth.
- Monitor and analyse campaign performance across all digital channels.
- Prepare regular reports on digital marketing performance and provide recommendations for optimization.
- Create engaging and relevant content for various digital platforms, including social media, websites, and email marketing.
- Ensure all content aligns with client brand guidelines and messaging.
- Maintain regular communication with clients, providing updates and reports.
- Present digital marketing strategies and performance results to clients.
Qualifications:
- Proven experience in digital marketing, with a strong focus on marketing.
- In-depth understanding of 's platform, algorithms, and advertising capabilities.
- Ability to effectively leverage tools like Hootsuite, Meta Ads, and SEMrush to execute and optimize digital marketing strategies.
- Experience managing social media platforms (Facebook, Instagram, Twitter, YouTube).
- Proficiency in using social media management and analytics tools.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills with a focus on client communication
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
- Ability to work independently and as part of a team
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