Strategic Content Manager

1 day ago

Delhi, Delhi, India beBeeCopywriter Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

As a seasoned content and copywriting professional, you will take on a pivotal role.

Job Overview:

  • Brand Storytelling:
    • Create compelling narratives that resonate with our audience.
    • Develop engaging scripts for product reviews, demos, and user-generated content briefs that showcase luxury offerings.
    • Elevate brand stories, taglines, and campaign narratives to new heights.
  • Performance-Driven Copy:
    • Write performance-optimized ad copy, captions, and hooks for Meta and Google.
    • Develop persuasive email content for flows and campaigns that drive conversions.
    • Craft conversational WhatsApp messages for key moments that resonate with our audience.
  • Content for Growth Channels:
    • Write and manage product listings and branded content for marketplace platforms like Nykaa, Amazon, and Myntra.
    • Develop polished PR copy: brand bios, press releases, editorials, and media kits that showcase expertise.
    • Create thought-led LinkedIn content and brand articles/blogs to drive engagement and authority.
  • Cross-Functional Collaboration:
    • Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency.
    • Participate in content planning sessions and campaign brainstorming to drive innovation.
  • Requirements:
    • At least 35 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred).
    • Proven track record of writing for social, paid media, e-commerce, email, and marketplace platforms.
    • A sharp sense of tone, voice, and emotional nuance especially in premium/luxury contexts.
    • Strong understanding of performance metrics, A/B testing, and customer journeys.

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