Strategic Marketing Manager, Mega Cities

3 days ago

Delhi, Delhi, India Somfy Asia Full time

Job Overview:

We are seeking a dynamic and strategic marketing leader to head the Value Proposition & Marketing Activation function across the Expansion Market region. This role will be instrumental in developing differentiated, customer-centric value propositions for our Building & Construction solutions and in driving their deployment through integrated marketing tools and campaigns. You will work closely with cross-functional teams including sales, product management, and country leads to align messaging, drive engagement, and support business growth across diverse markets.

Key Responsibilities:

Strategic Value Proposition Development

  • Lead the creation, refinement, and management of value propositions for key business segments and product lines.
  • Drive alignment between customer needs, market insights, and company strengths to craft compelling, quantifiable propositions for each of the key segments and stakeholders in the value chain.
  • Facilitate cross-functional workshops to co-develop messaging strategies with regional and global teams.

Marketing Activation & Communication Tools

  • Translate value propositions into clear and engaging marketing materials including white papers, presentations, brochures, digital content, explainer videos, use cases, reference projects, newsletters, demo units, and more.
  • Lead execution of content strategy for campaigns across platforms (online, offline, web, events, social, direct marketing, etc.).
  • Coordinate with internal creative teams and external agencies to ensure consistent, high-quality output.

Sales Enablement & Internal Training

  • Enable sales and business development teams with relevant messaging, tools, and collateral to articulate the value proposition effectively.
  • Conduct training, webinars, and workshops to embed consistent messaging across internal and customer-facing teams.

Stakeholder Leadership & Governance

  • Serve as the lead for strategic messaging and customer value communication.
  • Liaise with global marketing and product leadership to ensure regional adaptation while maintaining brand coherence.
  • Manage marketing budgets related to content creation and activation efforts.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Business, Architecture, Engineering, or related fields; MBA preferred.
  • 12+ years of experience in B2B /B2C marketing or strategy, preferably within the Building & Construction, Infrastructure, or adjacent sectors.
  • Proven track record of developing and deploying value propositions across multi-country markets.
  • Deep understanding of the construction ecosystem (developers, architects designers, contractors, consultants, OEMs, etc.) and regional business dynamics.
  • Strong leadership, communication, and stakeholder management skills.
  • Experience working in matrixed organizations and leading cross-cultural teams.

Preferred Skills:

  • Proficient in content management systems, digital marketing tools, and CRM platforms (e.g., Salesforce, HubSpot, etc.).
  • Excellent writing, storytelling, and visual communication abilities.
  • Bilingual or multilingual skills are a plus for the role.
  • Familiarity with sustainable construction, smart building systems, or automation technologies is advantageous.

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