Mobile Games Acquisitions Lead

7 hours ago

Nellore, Andhra Pradesh, India beBeeUserAcquisition Full time ₹ 90,00,000 - ₹ 1,20,00,000

About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our team.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

Key Responsibilities:

  • Plan, launch, and optimize UA campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms.

Analytical & Reporting:

  • Analyze campaign and cohort-level data from ad platforms to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+).
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.

Strategic:

  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.

Creative:

  • Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
  • Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.

Collaboration & Operations:

  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.

Qualifications:

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok).
  • Strong working knowledge of MMPs (AppsFlyer) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.

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