Digital Lead Acquisition Specialist

19 hours ago

Nellore, Andhra Pradesh, India beBeeGrowth Full time ₹ 8,00,000 - ₹ 12,50,000
Senior Growth Associate

About the Opportunity

We are seeking a talented Senior Growth Associate to lead our lead acquisition efforts. This role involves paid digital distribution and is ideal for individuals who can strategically manage and expand distribution channels while reducing reliance on third parties.

The successful candidate will be a creative problem-solver, adept at the full lifecycle of idea creation, execution, and continuous iteration to drive ambitious growth targets.

  • Paid Digital Distribution: Lead and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms.
  • Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy, involving the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Requirements

  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.

Skills

  • Paid Media Expertise: Proven, hands-on experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration

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