Game Growth Strategist

1 week ago

Nellore, Andhra Pradesh, India beBeeGrowth Full time ₹ 8,00,000 - ₹ 12,00,000
User Acquisition Manager

About Flecks Labs builds casual games that delight players worldwide. We seek a User Acquisition Manager to drive profitable, scalable growth through precision targeting and smart bidding.

Role Overview
  • We're looking for a performance-driven User Acquisition Manager with a sharp focus on ROAS optimization.

You'll lead paid growth across Android, iOS, and Facebook Instant Games, owning campaign strategy, execution, and optimization across multiple channels.

Key Responsibilities
  • Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin, and other high-performance ad networks.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.
  • Analyze deep-funnel metrics (e.g., payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements
  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.
What We Offer
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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