Senior Mobile Gaming Growth Strategist

3 hours ago

Nellore, Andhra Pradesh, India beBeeAcquisition Full time ₹ 12,00,000 - ₹ 25,00,000
Mobile Games Acquisition Lead

We are seeking an experienced and strategic User Acquisition Specialist to lead our growth team.

This role requires a mix of technical expertise, business acumen, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Main Responsibilities
  • Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
  • Collaborate with engineering teams to QA and troubleshoot SDK/event integrations.
  • Partner with cross-functional teams (Analytics, Product, Creative) to drive UA strategy and decision-making.
Required Skills & Qualifications
  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
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