Analyzing Market Trends

3 hours ago

Aurangabad, Maharashtra, India beBeeData Full time ₹ 17,50,000 - ₹ 25,15,000
Marketing Data Analyst Position

The company is seeking a skilled Marketing Data Analyst to join their team. This is a full-time remote position responsible for analyzing and interpreting marketing and sales data to support incrementality testing.

Key tasks include running models to perform market selection & design incrementality tests, analyzing test result data using statistical models and methods, creating data visualizations and collaborating with other departments to support data-driven recommendations for clients.

Responsibilities:

  • Work with team members to deliver Geo test outputs for clients
  • Develop and implement statistical models to solve everyday market analytics challenges
  • Perform exploratory data analysis using spreadsheets or Excel to understand data
  • Interpret results from Geo tests and translate them into actionable recommendations
  • Use results of a test or analysis to arrive at attributed conversions & multipliers
  • Work with larger datasets, perform data manipulation & pre-processing
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks
  • Work with stakeholders to gather the data required for building models
  • Conduct ad-hoc analyses to support client requirements

Requirements:

  • Bachelors in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics
  • 2+ years of experience in data science or advanced analytics
  • Advanced knowledge of statistical concepts like hypothesis testing, regression & time series analysis
  • Proficiency in programming and query languages like Python, R and SQL
  • Understanding of marketing channels, metrics, and KPIs
  • Proficiency in data manipulation and preprocessing
  • Strong MS Excel, Google sheets skills
  • Strong problem-solving and analytical thinking abilities
  • Ability to communicate complex technical concepts to non-technical stakeholders
  • Ability to tell compelling stories with data
  • Experience using PowerPoint or Google slides to present findings

Preferred Qualifications:

  • Experience with Incrementality testing
  • Experience with Spike Attribution
  • Experience with MMM
  • Knowledge of digital marketing strategies and tactics
  • Familiarity with marketing technology platforms and data sources
  • Knowledge of Advanced attribution concepts & market analytics

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