
Product Marketing Leader
2 weeks ago
We are seeking a highly skilled Product Marketing Strategist to lead our product marketing efforts and drive growth.
- Lead & Mentor a High-Performing Team: As a Product Marketing Strategist, you will lead and mentor a team of product marketers focused on driving business growth through effective go-to-market strategies.
- Shape Product Positioning & Storytelling: You will be responsible for shaping product positioning and storytelling to drive engagement and sales enablement across various channels.
- Owning Marketing Strategy: You will own the marketing strategy for assigned vendors, aligning with sales and inside sales teams to ensure seamless execution.
- Campaign Management & Lead Generation: Develop 360-degree marketing strategies, including content, digital, social media, and AI-driven campaigns to drive engagement and generate leads.
Key Responsibilities:
- Lead & Execute Product Marketing Strategies: Own the go-to-market approach, positioning, and messaging for key vendors and target audiences.
- Sales Enablement & Collaboration: Educate internal teams on solution messaging, value propositions, and customer challenges to optimize sales conversations.
- Campaign Management & Lead Generation: Develop 360 marketing strategies, including content, digital, social media, and AI-driven campaigns to drive engagement.
- Market Insights & Customer Journey: Leverage data and market trends to refine customer journey mapping and product lifecycle strategies.
- Brand Awareness & Thought Leadership: Craft compelling storytelling and marketing narratives to position our company as an industry leader.
Requirements:
- Bachelor's degree in any field.
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