Product Marketing Strategist

3 days ago

Mumbai Kolkata Delhi, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 8,00,000

Drive Success in EdTech/IT Training Sector

As a Product Marketing Manager, you will spearhead the strategy to drive our products to success in the vibrant EdTech/IT Training sector. Your role entails crafting and implementing comprehensive marketing strategies that effectively convey the value proposition of our offerings to both internal stakeholders and external clients.

Key Responsibilities:

  • Communicate the value proposition of new products to the sales team and develop sales tools that facilitate the selling process.
  • Conduct market research and gather feedback to help prioritize requirements for the product development team.
  • Develops new uses for existing products by analysing statistics regarding market development, acquiring and analysing data, and consulting with internal and external sources.
  • Create product marketing plan including positioning and support material for use by sales to generate public-facing marketing collateral including digital marketing.
  • Work closely with sales, reporting and account management teams on RFPs, client contracting and reporting needs.
  • Work closely with vendors.
  • Highlight and present product benefits to both internal and external customers.
  • Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying members and their current and future needs, and monitoring the competition.
  • Influences present and future products by determining and evaluating current and future market trends.
  • Develops marketing campaigns and ROI reporting.

Requirements:

  • Bachelor s degree and 10+ years of proven experience as a Product Marketing Manager or similar role in an B2B environment.
  • Highly motivated energetic self-starter, passionate with a strong vision on where the EdTech Industry is headed.
  • Strong written and verbal communication skills, qualitative and quantitative analysis skills and project management skills
  • Ability to quickly learn product features, and benefits and educate others.
  • Hands-on manager able to manage and guide team yet to work independently.
  • Able to wear multiple hats.

Why Join Us:

  • Opportunity to work with industry-leading experts and cutting-edge technologies.
  • Collaborative and inclusive work culture.
  • Ongoing professional development and growth opportunities.

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you.

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