Marketing Lead

9 hours ago

Raipur, Chhattisgarh, India beBeeDemand Full time US$ 1,00,000 - US$ 1,30,000
Position Overview

The demand generation lead will spearhead end-to-end initiatives spanning SEO, SEM, paid campaigns, and lead funnel optimization. This role will involve driving integrated digital campaigns across multiple channels.

This individual should have a proven track record in managing digital campaigns and can own the end-to-end demand generation lifecycle from campaign design to ROI reporting.

Key Responsibilities:

  • Strategy & Planning
  • Define and execute demand generation strategy across paid, owned, and organic channels.
  • Align campaign goals with pipeline contribution and revenue objectives.
  • Optimize budgets to maximize ROI.
  • Campaign Management
  • Run integrated campaigns on Google Ads, Meta, and email.
  • Manage ad budgets, A/B test creatives, and maximize ROI.
  • Ensure SEM and SEO efforts are aligned to cover both short-term pipeline and long-term organic visibility.
  • Partner with content team to develop landing pages, workflows, and campaign assets.
  • Conduct A/B testing to improve CTRs, CPLs, and overall conversion performance.
  • Lead Funnel Ownership
  • Define MQL criteria and lead scoring in collaboration with Sales.
  • Optimize workflows to improve MQL/SQL conversion.
  • Monitor and refine lead quality for pipeline contribution.
  • Analytics & Insights
  • Track KPIs across the funnel (traffic/leads/MQLs/SQLs/opportunities/revenue).
  • Build dashboards and share regular performance insights.
  • Recommend optimizations for targeting, spend allocation, and creative performance.

Qualifications & Skills:

  • Bachelor's/master's degree in marketing, Business, Communications, or related field.
  • Minimum 5 years of hands-on digital marketing/demand generation experience.
  • Strong grasp of technical SEO, on-page SEO, keyword strategy, and content optimization.
  • Proven success in digital marketing, demand generation, or growth marketing roles.
  • Proficient in MarTech tools (HubSpot, Salesforce CRM, GA4, SEMrush/Ahrefs, Google Ads, Campaign Manager).
  • Excellent communication skills; comfortable working cross-functionally and reporting to leadership.

About the Role:

  • Work closely with Sales, Product, and Marketing leadership on GTM initiatives.
  • Act as the demand generation point of contact within the team.
  • Guide agencies, vendors, or junior team members where necessary.

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