Marketing & Brand Manager
2 weeks ago
Job Designation:- Marketing Manager -Retail
Job Location :- Raipur (CG)
Experience required :-
- 6+ years of marketing experience (ISP, Telecom, Solar, or FMCG preferred)
2.Proven track record in digital & offline campaign execution
Job Description:
1.Strategy & Planning
Develop integrated marketing strategies for both verticals (ISP & Solar)
Define buyer personas across residential, commercial, rural, and enterprise segments
Plan and manage budgets for brand and performance campaigns
2.Digital Marketing
Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO
Optimize cost metrics like CPL & CAC, and manage lead funnels
Build and execute content calendars for blogs, email, and social media
3.Offline & BTL
Execute local campaigns: events, hoardings, flyers, kiosks, etc.
Coordinate with vendors and internal teams for timely rollout
Support sales/ops with area-specific promotions and branding
4.Branding & Communication
Ensure consistent brand messaging and visual identity
Create brochures, videos, pitch decks, and sales material
Liaise with designers, agencies, and freelancers as needed
5.CRM & Customer Engagement
Run referral programs, loyalty drives, and feedback surveys
Improve experience via proactive communication and journey mapping
Sync marketing with customer support and installation teams
6.Team & Collaboration
Lead a team or manage external partners for execution
Collaborate with Sales, Product, and Tech on growth initiatives
Report monthly metrics and insights to leadership
Interested candidates can share their resume/CV on
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