VRIZE - Digital Marketing Lead

Position Overview We are seeking an experienced and versatile Digital Marketing Lead to drive VRIZEs digital presence and demand generation initiatives. As a core member of the Marketing & Communications team, you will define and execute data-driven strategies that enhance brand visibility, generate qualified leads, and accelerate revenue growth. The ideal candidate has a proven track record in managing integrated digital campaigns across multiple channels, is fluent in emerging MarTech tools, and thrives in a fast-paced, high-growth environment. You will act as both a strategist and hands-on operator, collaborating closely with Marketing, Sales, and cross-functional stakeholders to deliver measurable business ResponsibilitiesStrategy & Leadership - Develop and own the companys digital marketing strategy across paid, owned, and earned channels. - Partner with leadership to align digital initiatives with business objectives and revenue goals. - Govern digital marketing best practices, ensuring consistency, compliance, and Generation & Campaigns - Lead execution of demand generation programs including SEO, SEM/PPC, social, email, display, and ABM campaigns. - Drive organic and inorganic lead generation with focus on pipeline impact and ROI. - Create and optimize paid campaigns on LinkedIn, Google Ads, Meta, and other digital & Brand Engagement - Oversee development of compelling website content, campaign assets, landing pages, and email workflows. - Partner with content creators on thought leadership, blogs, and multimedia content for brand visibility. - Ensure strong storytelling and brand alignment across all & Optimization - Define KPIs, monitor campaign performance, and deliver actionable insights via dashboards and reports. - Conduct A/B testing and continuous optimization to maximize conversion rates. - Stay on top of trends in AI-driven marketing, personalization, and & Enablement - Work closely with Sales, Product, and Leadership to align on lead quality, pipeline contribution, and GTM initiatives. - Provide strategic guidance to team members while remaining hands-on in execution. - Act as the single point of contact for escalation and resolution of digital marketing - Bachelors/masters degree in marketing, Business, Communications, or related field. - 5+ years of proven success in digital marketing, demand generation, or growth marketing roles. - Deep knowledge of SEO/SEM, PPC, paid social, performance marketing, and conversion optimization. - Hands-on with tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, HubSpot, Mailchimp, SEMrush, Moz, or Ahrefs. - Solid understanding of website optimization (CRO, UX, HTML/CSS basics). - Familiarity with CRM platforms (Salesforce, HubSpot CRM) and marketing automation workflows. - Strong analytical mindset with ability to link campaign performance to business metrics (MQLs, SQLs, pipeline, revenue). - Exceptional creativity in campaign design with a metric-driven approach to execution. - Excellent written and verbal communication skills; ability to craft messaging across multiple formats. - Strong leadership and collaboration skills; experience managing cross-functional projects and/or teams. - Up to date with latest trends in AI, personalization, and digital marketing VRIZE INC VRIZE is a Global Digital & Data Engineering company, committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Adobe, IBM Sterling Commerce, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, and Tableau. VRIZE is headquartered out of Tampa (Florida) with a team size of 410 employees globally, currently, 100% of the clients undertaken are in the United States. Delivery centers are distributed in the US, Canada, Serbia, and India. Having stellar growth and future projections of 100% YOY for the last 3 years, the company has been successfully addressing its clients digital disruption needs. Our continued success depends to a large extent on our ability to remain at the forefront of disruptive developments in the field of information technology and leaders/team members joining the force are expected to replicate the same. VRIZE is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Individuals with disabilities are provided reasonable accommodation. (ref:iimjobs.com)