Demand Generation Lead

Position Overview

We are seeking a Demand Generation Lead to join VRIZE's Marketing & Communications team. This role will drive end-to-end demand generation initiatives spanning SEO, SEM, paid campaigns, and lead funnel optimization (MQL → SQL). You will act as both a strategist and hands-on operator, owning campaign execution while aligning closely with Sales to deliver measurable pipeline impact.

The ideal candidate has a proven track record in managing integrated digital campaigns across multiple channels, thrives in high-growth environments, and can own the end-to-end demand generation lifecycle from campaign design to ROI reporting. Will be responsible for accelerating VRIZE's growth engine, building scalable campaigns, and ensuring marketing contributes directly to revenue outcomes.

Key Responsibilities

• Strategy & Planning
• Define and execute demand generation strategy across paid, owned, and organic channels.
• Align campaign goals with pipeline contribution and revenue objectives.
• Own and optimize budgets to maximize ROI.
• SEO
• Develop and implement a comprehensive SEO strategy covering technical SEO, on-page optimization, keyword strategy, and backlink building.
• Partner with content creators to optimize blogs, landing pages, and thought leadership for search visibility.
• Conduct regular SEO audits and leverage tools like SEMrush, Ahrefs, Moz, and Google Search Console to continuously improve organic performance.
• Track organic performance and drive improvements in rankings, traffic, and MQL contribution from inbound.
• Campaign Management
• Run integrated campaigns on Google Ads, LinkedIn, Meta, and email.
• Manage ad budgets, A/B test creatives, and maximize ROI.
• Ensure SEM and SEO efforts are aligned to cover both short-term pipeline and long-term organic visibility.
• Partner with content team to develop landing pages, workflows, and campaign assets.
• Conduct A/B testing to improve CTRs, CPLs, and overall conversion performance.
• Lead Funnel Ownership
• Define MQL criteria and lead scoring in collaboration with Sales.
• Optimize workflows to improve MQL → SQL conversion.
• Continuously monitor and refine lead quality for pipeline contribution.
• Analytics & Insights
• Track KPIs across the funnel (traffic → leads → MQLs → SQLs → opportunities → revenue).
• Build HubSpot/GA4 dashboards and share regular performance insights.
• Recommend optimizations for targeting, spend allocation, and creative performance.
• Collaboration
• Work closely with Sales, Product, and Marketing leadership on GTM initiatives.
• Act as the demand generation point of contact within the Marketing & Communications team.
• Guide agencies, vendors, or junior team members where necessary.

Qualifications & Skills

• Bachelor's/master's degree in marketing, Business, Communications, or related field.
• Minimum 5 years of hands-on digital marketing/demand generation experience.
• Strong grasp of technical SEO, on-page SEO, keyword strategy, and content optimization.
• Proven success in digital marketing, demand generation, or growth marketing roles.
• Proven expertise in SEO, SEM, paid campaigns, and lead funnel optimization.
• Proficient in MarTech tools (HubSpot, Salesforce CRM, GA4, SEMrush/Ahrefs, Google Ads, LinkedIn Campaign Manager).
• Strong analytical mindset with ability to link campaign performance to business metrics (MQLs, SQLs, pipeline, revenue).
• Up to date with latest trends in AI, personalization, and digital marketing automation.
• Excellent communication skills; comfortable working cross-functionally and reporting to leadership.

About VRIZE INC

VRIZE is a Global Digital & Data Engineering company, committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Adobe, IBM Sterling Commerce, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, and Tableau.

VRIZE is headquartered out of Tampa (Florida) with a team size of 410 employees globally, currently, 100% of the clients undertaken are in the United States. Delivery centers are distributed in the US, Canada, Serbia, and India. Having stellar growth and future projections of 100% YOY for the last 3 years, the company has been successfully addressing its clients' digital disruption needs. Our continued success depends to a large extent on our ability to remain at the forefront of disruptive developments in the field of information technology and leaders/team members joining the force are expected to replicate the same.

VRIZE is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Individuals with disabilities are provided reasonable accommodation.