Digital Marketing Strategist
1 week ago
Rooter is a leading digital marketing agency that helps businesses achieve their online goals. We are committed to delivering high-quality services and exceeding our clients' expectations.
Job Description:We are seeking a highly skilled Digital Marketing Strategist - Performance Optimization to join our team. In this role, you will be responsible for driving campaign success through performance optimization, ensuring seamless client relationships, and staying up-to-date with industry trends.
Key Responsibilities:- Campaign Strategy and Implementation: Develop and execute campaign strategies that align with clients' marketing objectives, working closely with external publishers to optimize delivery and ensuring proper configuration and optimization for maximum performance.
- Campaign Performance Analysis: Monitor campaign performance, analyze data, and provide insights to clients for ongoing optimization, preparing regular performance reports highlighting key metrics and recommended improvements.
- Affiliate Fraud Prevention and Compliance: Monitor and evaluate fraudulent activities in app campaigns by analyzing key affiliate performance parameters, implementing necessary actions to maintain compliance and safeguard campaign quality.
- Proven expertise in using AppsFlyer and Firebase for campaign tracking and optimization.
- Experience in designing, building, and maintaining client brand presence across digital platforms, extending beyond social media.
- Exceptional communication skills, especially in English for client interactions.
- In-depth knowledge of metrics, trackers, traffic sources, market players, and performance marketing features.
- Stress-resistant individual with excellent multitasking and prioritization skills.
- We offer comprehensive health insurance coverage to ensure our employees have access to quality healthcare when they need it most.
- We believe in recognizing the hard work and dedication of our employees, providing gratuity benefits to show our appreciation for their contributions.
Salary: ₹80,000 - ₹1,20,000 per month (depending on experience)
About the Role:This is a full-time position based in New Delhi, East of Kailash. The ideal candidate will have a proven track record in third-party Software as a Service (SaaS) platforms, experience on the advertiser side, and strong connections within the advertising network landscape.
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