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Local SEO

1 month ago

Bengaluru, Karnataka, India Karma Group Global Full time
{"Responsibilities": "

We are seeking a skilled and proactive Local SEO & Google My Business Optimisation Specialist to enhance our online presence. The ideal candidate will have a strong background in local SEO and Google My Business management. They should be able to follow instructions with a clear understanding of the end goal, take the initiative to improve processes, and work independently to achieve objectives.

Responsibilities include:

  • Collaborate with SEO managers and other in-house marketing teams
  • Manage and optimise Google My Business listings
  • Claim and verify the company's Google My Business listings, ensuring accurate business information
  • Update photos and videos to Google My Business listings periodically to showcase the business
  • Monitor and track the performance of Google My Business listings, using data to inform strategy
  • Maintain and update company information in online directories
  • Conduct local link building and citation building to improve local SEO
  • Manage the company's backlink profile with local relevant websites
  • Perform keyword research and competitive analysis for local markets
  • Present and communicate SEO strategies to clients and internal stakeholders
  • Maintain and update spreadsheets and SEO tools as needed
  • Demonstrate excellent communication and project management skills
  • Exhibit a self-starter attitude with the ability to follow instructions and understand end goals
  • Display initiative in improving processes with the end goal in mind
  • Provide cover for the ORM reporting staff when needed
  • Other tasks as required, assigned by the ORM manager
", "Requirements": "

The ideal candidate will have a strong background in local SEO and Google My Business management.

  • Proven experience in local SEO and GMB/GBP optimisation
  • Strong understanding of local search ranking factors and best practices
  • Proficiency in keyword research and competitive analysis