Strategic Admissions and Marketing Director

5 days ago

Bengaluru, Karnataka, India Vidyashilp Academy Full time
Role Overview

Vidyashilp Academy is seeking a highly experienced Strategic Admissions and Marketing Director to spearhead the admissions and marketing efforts for our Bangalore campus.

Job Description

The ideal candidate will possess a deep understanding of international education trends, admissions best practices, and integrated marketing strategies. The key responsibilities include:

  • Admissions Management:
    • Develop and implement a comprehensive admissions strategy that aligns with the school's global reputation and local market needs.
    • Set clear admissions targets and ensure that enrollment goals are met for each academic year.
    • Oversee the entire admissions process from inquiry to enrollment, ensuring a seamless experience for prospective students and their families.
  • Marketing Strategy & Brand Development:
    • Establish Vidyashilp Academy as a leading educational institution in Bangalore through strategic branding and marketing efforts.
    • Develop a unique value proposition that highlights the school's heritage, high standards of education, and global approach, tailored to the local context.
    • Create and execute marketing campaigns that showcase the school's key strengths, such as academic excellence, extracurricular opportunities, and international exposure.
  • Event Management:
    • Organize and lead school tours, open houses, and parent information sessions to provide prospective families with a clear understanding of the school's ethos and academic offerings.
    • Plan and execute school events, such as orientation programs, parent-teacher meetups, and student exhibitions, to foster strong connections with the local community.
  • Market Research & Analysis:
    • Conduct thorough market research to understand local educational trends, competitor offerings, and prospective parent needs.
    • Identify opportunities for differentiation and refine the school's marketing approach based on insights gathered from the local market.
Requirements

To succeed in this role, you will need:

  • A bachelor's degree in a relevant field, preferably in education or marketing.
  • At least 5 years of experience in admissions and/or marketing, preferably in the education sector.
  • Experience in managing both admissions processes and integrated marketing strategies for educational institutions.
  • Demonstrated success in driving student recruitment and enhancing brand visibility in a competitive market.
  • Strong understanding of digital marketing, social media, SEO/SEM, content marketing, and analytics tools.
  • Excellent communication, presentation, and interpersonal skills, with the ability to engage and influence a wide range of stakeholders.
Compensation

The estimated salary for this position is ₹50 lakhs - ₹70 lakhs per annum, depending on experience and qualifications.

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