Collection Strategy Manager

10 hours ago

Mysore, Karnataka, India beBeeDigital Full time ₹ 12,00,000 - ₹ 17,00,000

Job Title: Digital Collections Strategist

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Digital Collections Strategist Role Overview:

This role involves designing, executing, and optimizing digital outreach strategies to improve collections performance. The successful candidate will be responsible for managing digital vendors, campaign platforms, and analytics to drive customer engagement and recovery across delinquency buckets.

Key Responsibilities:
  • Outreach Strategy: Develop and execute multi-channel digital campaigns tailored to customer segments and delinquency stages. Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors. Ensure dynamic allocation logic based on risk scores, payment behaviour, and campaign responsiveness.
  • Vendor Performance: Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems. Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
  • Analytics & Optimization: Leverage campaign analytics to monitor performance and identify improvement opportunities. Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies. Maintain structured MIS to track campaign outcomes and support decision-making.
  • Compliance & Governance: Ensure all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies. Collaborate with legal and compliance teams to update SOPs and risk control matrices.
Requirements & Skills:
  • Education: Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • Experience: 5–10 years in digital marketing, collections strategy, or campaign management. Experience in financial services, NBFCs, or fintech preferred.
  • Technical Skills: Proficiency in campaign platforms, SQL, and visualization tools. Familiarity with CRM systems, CFRs, and data integration workflows. Understanding of compliance frameworks and ORM documentation.
  • Soft Skills: Strong analytical and problem-solving abilities. Excellent communication and stakeholder management. Ability to work in a fast-paced, cross-functional environment.

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