A Career Opportunity in Marketing Campaigns

4 days ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 18,00,000

Job Title: Marketing Campaign Specialist

About the Role:

We are seeking a creative and driven Marketing Campaign Specialist to join our team. As a key member of our marketing department, you will play a pivotal role in driving awareness, customer engagement, and sales through both digital and offline channels.

Key Responsibilities:
  • Execute tasks with efficiency and a proactive attitude.
  • Develop and implement effective marketing campaigns across various platforms.
  • Coordinate photo shoots and video productions as needed for campaigns.
  • Collaborate with business teams to develop promotional strategies and product positioning.
  • Manage vendors to ensure seamless execution of planned marketing campaigns.
  • Coordinate in-store promotions, tastings, food festivals, and trade events.
  • Monitor and analyze campaign performance using tools like Google Analytics and Meta Insights.
  • Promote products through partnerships with food bloggers, influencers, and content creators.
  • Conduct market and competitor research to identify trends, pricing strategies, and consumer preferences.
Requirements:
  • Bachelor's degree in Marketing, Business, Food Technology, or a related field.
  • 6 months to 1 year experience in a marketing role, preferably in the food, FMCG, events, startup ecosystem.
  • Familiarity with digital and offline marketing tools and platforms (Instagram, Facebook, Google Ads, Zomato/Swiggy dashboards, OOH, events, BTL).
  • Excellent execution, timeline management, and communication skills.
  • A creative mindset with an understanding of current food and dining trends.
  • Ability to multitask and work in a fast-paced environment.
  • Willingness to work long hours as expected in a startup ecosystem.

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