Marketing Campaign Strategist

1 week ago

Erode, Tamil Nadu, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 3,50,00,000
About Our Team

We are a group of visionary individuals who share a passion for delivering exceptional outcomes.

With a collective expertise of over 75 experts, we specialize in strategic media campaigns across various platforms.

We have served 500+ clients globally with unparalleled solutions that drive brand success.

About the Role

We are seeking an analytically sharp and creatively driven Marketing Campaign Strategist to join our team. The ideal candidate will thrive on turning insights into impact, balancing data and storytelling while managing budgets and experimenting with paid media strategies.

Main Responsibilities:

  • Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other relevant platforms.
  • Own the campaign strategy, making strategic decisions to maximize ROI and customer growth.
  • Analyze campaign performance and continuously optimize for key metrics: ROAS, CAC, CTR, and conversion rates.
  • Conduct A/B tests on creatives, audiences, copy, and landing pages to drive performance improvements.
  • Collaborate with design and content teams to develop compelling campaign assets.
  • Monitor industry trends, platform updates, and competitor activity to identify new opportunities.
  • Report on campaign performance and share actionable insights with stakeholders.

Requirements:

  • 3-5 years of experience in performance marketing, ideally in a fast-growing or digital-first environment.
  • Hands-on experience managing campaigns on platforms like Google Ads, Meta Business Manager, and Ads.
  • Strong analytical skills and proficiency with tools such as Google Analytics, Google Tag Manager, and data dashboards.
  • Strong understanding of key marketing metrics: ROAS, CAC, CLTV, attribution models, etc.
  • Highly organized with excellent attention to detail and ability to manage multiple campaigns simultaneously.

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