Digital Marketing Strategist

15 hours ago

Erode, Tamil Nadu, India beBeeStrategist Full time ₹ 60,00,000 - ₹ 1,00,00,000

About Us:

We are a forward-thinking organization that is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products.

Our mission is to build a world where AI and human intelligence collaborate seamlessly to achieve extraordinary outcomes.

Job Summary:

We seek a seasoned digital marketing strategist with 4-6 years of experience to lead and optimize our performance marketing initiatives across multiple channels.

This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition, maximizing return on investment (ROI), and scaling our customer base.

The ideal candidate will have expertise in paid media, analytics, and campaign optimization.

Key Responsibilities:

  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.
  • Develop and execute digital marketing strategies across various platforms to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Stay up to date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

What We're Looking For :

  • 4-6 years of experience in digital marketing, paid advertising, or similar roles with a proven track record of driving measurable results.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of digital marketing channels, including search (Google, Meta) and other platforms.
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing digital marketing campaigns in a B2B environment.

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