
Digital Campaign Lead
2 days ago
We're looking for a skilled and analytical professional to lead performance marketing campaigns that deliver measurable results.
Role Overview:
The ideal candidate will have a strong understanding of paid media platforms, campaign optimization, and data-driven decision-making. You'll play a key role in planning, executing, and optimizing campaigns that drive business growth.
Key Responsibilities:
- Plan and execute performance marketing campaigns across platforms (Google Ads, Meta Ads).
- Monitor daily campaign performance and key metrics to ensure efficiency and profitability.
- Conduct A/B testing on creatives, ad copies, and targeting strategies to maximize ROI.
- Collaborate with the creative team to design compelling ad campaigns.
- Generate campaign performance reports and provide actionable insights.
- Stay updated on the latest trends, tools, and best practices in digital marketing and performance advertising.
The successful candidate will be able to analyze complex data sets, identify opportunities for improvement, and implement effective solutions to drive business success.
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