Digital Campaign Manager

3 days ago

Erode, Tamil Nadu, India beBeeDigital Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title

Full-time position available for a Digital Campaign Manager.

Are you a creative storyteller who excels at crafting compelling narratives that drive results? Do you want to develop and execute digital campaigns that elevate the online presence of an esteemed institution?

Key Responsibilities:

  • Plan, execute, and manage daily social media activities across Facebook, Instagram, Twitter, and YouTube.
  • Design, run, and optimize paid campaigns on Google Ads, Meta Ads, and other platforms to generate quality leads.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that resonate with students and parents.
  • Track & analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Innovate with campaign strategies for scholarship tests, education fairs, school outreach, and admissions push.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.
  • Prepare monthly performance reports with insights and recommendations.

Required Skills and Qualifications:

  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other platforms.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.
  • Ability to work in a fast-paced education sector environment.

What We Offer:

  • Opportunity to build and scale the digital presence of a leading higher education institution.
  • Dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.
  • Competitive salary with growth opportunities.

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