Strategic Marketing Lead
3 weeks ago
About the Role:
We are seeking a highly experienced Strategic Marketing Lead to join our team at NetCom Learning. In this role, you will lead a dynamic team focused on developing and executing account-based marketing (ABM) strategies for enterprise, SMB, and government audiences.
Key Responsibilities:
- Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
- Oversee the creation and communication of solution storytelling to ensure impactful and resonant messaging with key accounts.
- Execute marketing campaigns across various channels, including content, digital, and social media.
- Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
- Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achievement.
Requirements:
- A minimum of 8 years of experience in B2B marketing, with at least 4 years in a team management role.
- Strong communication skills and expertise in ABM strategies.
- Proficiency in customer journey mapping, project management, and marketing automation tools.
- In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.
Salary Range: $120,000 - $150,000 per year, depending on experience.
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