
Pipeline Growth Catalyst
1 week ago
Key Responsibilities
- Execute and manage the full cycle of demand generation across outbound and inbound channels.
- Develop, implement, and track performance of campaigns leveraging webinars, email marketing, Ads, Google Ads, events, SEO-driven strategies, and Account-Based Marketing (ABM).
- Collaborate with content teams to launch targeted campaigns in line with buyer personas and decision journeys.
- Monitor and report on key marketing metrics including MQLs, SQLs, CAC, funnel conversion, and ROI.
- Continuously optimize campaigns using A/B testing, data analysis, and market insights.
- Leverage CRM, marketing automation, and website analytics tools for maximum effectiveness.
Requirements
- 3-7 years of experience in B2B lead generation, demand generation, or growth marketing roles.
- A proven track record of driving pipeline growth in SaaS, enterprise tech, or B2B services.
- Experience in managing webinars, email campaigns, Ads, Google Ads, events, and inbound strategies.
- Proficiency in CRM, HubSpot, or similar platforms, and campaign performance tools.
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