Data Insights Strategist

3 days ago

Mumbai, Maharashtra, India Zeno Group Full time

Estimated Salary: $120,000 - $180,000 per annum

About Zeno Group

Zeno Group India is a dynamic and integrated digital-social by design agency that produces creative campaigns for local, regional, and global clients. Our mantra is 'Fearless work for Fearless Clients.' We solve business problems and help our clients navigate an ever-evolving landscape through a unique blend of creativity and technology.

Job Overview

We are seeking a problem solver with a passion for modern marketing to join our Data & Analytics Hub team based in Mumbai. As a Data Insights Strategist, you will advance the impact of analytics across Zeno Group as a strategic partner to our clients and contribute to a culture of increased data literacy and data-driven decision making.

Main Responsibilities
  • Work closely with our Director, Data & Analytics based in Singapore to coordinate work across various analytics projects in the region and globally.
  • Use, train, and evangelize best-in-class tools and capabilities to support data and insight needs for integrated marketing across Zeno Group.
  • Help mentor, manage, and work side-by-side with junior team members.
  • Consistently take on and assist in new business data research and analysis projects to support growth.
  • Communicate complex concepts to non-technical business stakeholders (internal & external), including guiding the analytics discovery process and leading the results interpretation.
Required Skills and Qualifications
  • Preferably 5+ years of experience in analytics, reporting, or measurement projects required. Should be comfortable with interpretation of data and metrics.
  • Experienced in at least 3+ social analytics, media monitoring, and using digital measurement tools such as Tableau, Google Analytics, Talkwalker, Cision, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web, etc., required.
  • Ability to conceptualize and perform data analysis, quantitative and qualitative, and have experience generating custom reports in Powerpoint or at least 1 BI tool such as Looker, PowerBI, etc.
  • Experience in ad setup and operations, including creating ad placements, targeting parameters, and implementing tracking pixels is a plus.
  • Advanced Excel expertise required – confidence in vlookups, pivot tables, IF statements, creative formula creation, and troubleshooting is a must.
  • An understanding of digital marketing and communications and the various metrics associated with them.
  • Must be able to manage multiple projects independently and prioritize tasks.
  • Working knowledge of data mining concepts: predictive analytics, mapping, collecting data from multiple data systems a plus.
  • Demonstrate strong understanding of English language as a mandatory requirement.
  • Fluent in other languages used in APAC will be highly valued.
  • Excellent presentation and communication skills.
Benefits

Zeno Group offers a range of benefits to support physical, mental, and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity, and support work/life balance. We offer various insurance plans and focus on mental health with our Be Kind to Your Mind program. Employees are encouraged to bring their authentic self to Zeno and participate in employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays, and self-care time.

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