
Digital Brand Experience Manager
2 weeks ago
This is a full-time, hire on immediate basis, on-site role in Lower Parel, Mumbai. Applications will be preferred from the fashion/fashion e-commerce domain.
Key Responsibilities:- Brand Voice & Storytelling:
- Elevate The Chic Indian's brand voice and storytelling across all digital channels to create a consistent tone and style.
- Develop communication guidelines for teams and platforms to maintain consistency.
- Campaign Strategy & Execution:
- Conceptualise engaging campaigns that reinforce The Chic Indian's positioning as the go-to destination for curated, modern Indian fashion.
- Align campaigns with product drops, festivals, collaborations, and brand initiatives.
- Ideate and execute cohesive campaigns from concept to completion.
- Content Creation & Design:
- Design and deliver digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
- Model and create engaging content to serve as the face of the brand for specific campaigns.
- Oversee end-to-end execution of visual content ensuring brand aesthetics are maintained.
- Proficiency in graphic design and video editing tools is essential.
- Digital Engagement & Community:
- Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
- Support growth and engagement by producing creative content that drives conversations, shares, and saves.
- Innovation & Trendspotting:
- Stay updated on digital communication trends, platform updates, and content formats.
- Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
- Use AI tools for content creation.
We seek a motivated professional who is passionate about fashion and committed to delivering exceptional results. If you're looking for a challenging role that offers opportunities for growth and creativity, apply now
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