Digital Brand Experience Manager

2 weeks ago


Pushkar, Rajasthan, India beBeeCommunications Full time ₹ 90,00,000 - ₹ 1,20,00,000
About This Role

This is a full-time, hire on immediate basis, on-site role in Lower Parel, Mumbai. Applications will be preferred from the fashion/fashion e-commerce domain.

Key Responsibilities:
  • Brand Voice & Storytelling:
    • Elevate The Chic Indian's brand voice and storytelling across all digital channels to create a consistent tone and style.
    • Develop communication guidelines for teams and platforms to maintain consistency.
  • Campaign Strategy & Execution:
    • Conceptualise engaging campaigns that reinforce The Chic Indian's positioning as the go-to destination for curated, modern Indian fashion.
    • Align campaigns with product drops, festivals, collaborations, and brand initiatives.
    • Ideate and execute cohesive campaigns from concept to completion.
  • Content Creation & Design:
    • Design and deliver digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
    • Model and create engaging content to serve as the face of the brand for specific campaigns.
    • Oversee end-to-end execution of visual content ensuring brand aesthetics are maintained.
    • Proficiency in graphic design and video editing tools is essential.
  • Digital Engagement & Community:
    • Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
    • Support growth and engagement by producing creative content that drives conversations, shares, and saves.
  • Innovation & Trendspotting:
    • Stay updated on digital communication trends, platform updates, and content formats.
    • Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
    • Use AI tools for content creation.
About You

We seek a motivated professional who is passionate about fashion and committed to delivering exceptional results. If you're looking for a challenging role that offers opportunities for growth and creativity, apply now



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