Senior Brand Strategist

2 weeks ago

Pushkar, Rajasthan, India beBeeBrandLeader Full time ₹ 25,00,000 - ₹ 28,00,000

About the Role:

As a senior leadership professional, you will lead the creation and execution of distinctive brand identity for prestigious universities launching in India. Your expertise will influence how students, parents, faculty, and partners perceive these institutions.

Main Responsibilities:

  • Create and own a composite brand strategy balancing global equity with unique positioning in the Indian market.
  • Develop scalable brand architecture supporting multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter experts.
  • Oversight media strategy and planning in collaboration with agency partners – including channel mix, geo-targeting, audience segmentation, and ROI tracking.
  • Oversight website & digital experience development – including design, structure, content, SEO, and storytelling.
  • Drive usability, SEO, and UX improvements in coordination with product and tech teams.
  • Conceptualize and execute digital-first brand campaigns across platforms like YouTube, Meta, and others.
  • Lead campaign planning and messaging for paid digital media – integrated across video, display, social, and content formats.
  • Champion creative experimentation in digital – from brand films and reels to interactive storytelling.
  • Build and lead the content marketing strategy to engage prospects and build brand equity over time.
  • Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.
  • Owning production of all brand assets – video, copy, design, motion, and physical collateral.
  • Identify, evaluate, and onboard creative, branding, media, PR, and digital agencies to support brand development and go-to-market execution.
  • Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.
  • Commission qualitative and quantitative research (student insights, competitor scans, perception studies) to track brand awareness, recall, consideration, preference, and NPS.
  • Drive internal brand onboarding for faculty, staff, and operations – ensuring cultural alignment and brand advocacy.

Qualifications:

  • Possess excellent strategic thinking, creative storytelling, and data-driven execution skills.
  • Demonstrate experience in developing and executing comprehensive brand strategies.
  • Showcase ability to lead cross-functional teams and collaborate effectively with stakeholders.
  • Hold strong understanding of digital marketing channels, social media, and content marketing principles.
  • Proven ability to drive business growth through innovative branding and marketing initiatives.

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