High-Impact Marketing Strategist

2 weeks ago

Kottayam, Kerala, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,40,000
Senior Performance Marketing Lead

At the forefront of innovative marketing initiatives, we are seeking a seasoned Senior Performance Marketer to lead and optimize our performance marketing efforts. This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition, maximizing return on investment (ROI), and scaling our customer base.

Key Responsibilities:
  • B2B SaaS Marketing Expertise
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Build and manage effective marketing strategies, tracking spend against performance goals and optimizing for cost-efficiency.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.
Requirements:
  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Significant experience handling large-scale performance marketing budgets.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta, and other channels).
  • Proven expertise in B2B SaaS marketing with a focus on performance marketing campaigns.

We are looking for a highly skilled and experienced Senior Performance Marketer who can drive meaningful results and contribute to the success of our organization.

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