SaaS Content Strategist

2 days ago


Chennai, Tamil Nadu, India TARGETBAY ECOMMERCE SOLUTIONS PRIVATE LIMITED Full time

About Us

TargetBay Ecommerce Solutions Private Limited is a cutting-edge technology company specializing in all-in-one Ecommerce Marketing Cloud solutions. Our innovative approach integrates customer profiling, review generation, segmentation, and automated email personalization to boost sales for Ecommerce entrepreneurs.

Main Products

We offer a range of products including BayEngage, BayReviews, and BayAds that cater to the diverse needs of Ecommerce businesses. With our expertise, you can enhance your online presence and drive sales effectively.

About the Role

We are seeking an experienced SaaS Content Marketer to join our marketing team. As a key member, you will be responsible for creating engaging content across our website and blogs. Your role will involve developing strategic content, including blog articles, eBooks, case studies, sales collateral, whitepapers, and website copy.

Key Responsibilities

  • Create compelling content to support lead/opportunity nurturing programs for both marketing and sales funnels.
  • Conduct thorough research on industries and topics within business and tech categories.
  • Work closely with stakeholders and possess excellent interpersonal communication skills.
  • Provide insightful analysis of digital economies, ecommerce technologies, cloud, B2B tech, and more.
  • Develop a deep understanding of Inbound Marketing methodology.

Requirements

  • Exceptional writing skills with a passion for content marketing.
  • 2-4 years of experience writing copies for B2B tech companies or services.
  • Strong understanding of digital marketing tactics, including SEO, email marketing, and web analytics.
  • Excellent communication and collaboration skills.
  • Able to meet tight deadlines consistently.
  • Familiarity with web publishing tools and ability to learn new ones.

Estimated Salary: ₹8,50,000 - ₹12,00,000 per annum



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