Product Marketing Manager
8 hours ago
We are seeking an experienced and talented Product Marketing Manager to join our dynamic team. As a Product Marketing Manager, you will play a key role in driving go-to-market strategies, setting up product launch processes, and working closely with the Head of Product on product strategy and positioning.
Main Responsibilities:
- Conduct market analysis to inform product roadmap and GTM strategy for global launches.
- Develop plans for product launches and promotions, defining target markets and aligning with sales and product teams.
- Create clear product messages that stand out and tailor messaging to resonate with different segments of the target audience.
- Plan campaigns to boost product awareness and attract customers, collaborating with the growth team to increase free sign-ups and improve campaign results.
- Manage content for online campaigns like social media and email, simplifying technical ideas for marketing purposes.
- Regularly review key performance indicators (KPIs) related to monetization, conversion rates, and upgrade rates for launched campaigns.
Requirements:
- At least 5+ years of experience in B2B SaaS product marketing.
- Proven track record of executing successful product/feature launches, ideally in a PLG setup.
- Background in copywriting/content marketing is a plus.
- Excellent written and verbal communication skills, with the ability to create compelling product messaging and collateral.
- A keen eye for good design and user experience.
- Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
- Analytical mindset, with the ability to leverage data and market insights to drive decision-making.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
- Self-motivated and proactive, with a strong sense of ownership and accountability.
- Possession of a Bachelor's degree in marketing, business, or a related field (MBA is a plus).
About the Role:
This is a full-time position offering a competitive salary of $120,000 per annum, based on industry standards and qualifications. Benefits include comprehensive health insurance, flexible working hours, and professional development opportunities.
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