Fintech Engagement Specialist

3 days ago

Kurnool, Andhra Pradesh, India beBeeLoyalty Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Overview:

We are seeking a highly analytical and user-obsessed individual to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

Main Responsibilities:
  • Develop and execute app engagement strategies that boost daily and monthly active users, as well as session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Promote referral programs with the user base and employees to enhance top funnel and create a new acquisition channel.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Design automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
Must-Have Qualifications:
  • Previous BFSI and Fintech experience
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps. Hands-on experience is essential.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.

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