Digital Analytics Implementation Manager

2 weeks ago


Bengaluru, Karnataka, India Orange Business Services Full time

About the Role

As a senior member of the Digital Growth team at Orange Business Services, you will play a critical role in driving digital growth and supporting the company's digital transformation. Your expertise in Tag Management Systems and web analytics will be essential in architecting digital marketing tools and implementing data collection and tracking solutions.

Key Responsibilities:

  • Lead the implementation and management of Tag Management Systems to ensure robust data collection and tracking across digital platforms.
  • Develop and maintain JavaScript code for web analytics, ensuring seamless integration with various digital tools and platforms.
  • Collaborate with senior product owners, UX designers, and IT developers to define and implement tracking requirements.
  • Partner with digital growth analysts to enable accurate tracking and reporting of campaigns for stakeholders.

Deliverables:

  • Comprehensive tagging plans and documentation.
  • Accurate and timely updates to tags for sustained data collection and reporting.
  • Implementation of necessary tags and tracking for digital campaigns.
  • Regular updates and maintenance of tracking systems.

About You

Key Skills, Knowledge, and Abilities:

  • Expertise in Tag Management Systems (Tealium, Google Tag Manager) with at least 8 years of experience.
  • Proficient in JavaScript and web development.
  • Hands-on experience in digital campaign trafficking and tracking.
  • Strong analytical and problem-solving skills.

Additional Skills:

  • Experience with web tracking tools like Google Analytics 4.

Education and Qualifications:

  • Bachelor's or Master's Degree in Computer Science, Information Technology, Marketing, or a related field.
  • Advanced certifications in Tag Management Systems and web analytics.

About Orange Business Services

Orange Business Services manages and integrates the complexity of international communications, freeing our customers to focus on strategic initiatives. Our extensive experience and knowledge in global communication solutions ensure a consistent, global solution wherever our customers do business.



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