Digital Analytics Solutions Architect

3 weeks ago


Bengaluru, Karnataka, India Orange Business Services Full time

About the Role:

As a key member of the Digital Growth team at Orange Business, you will play a critical role in driving the digital growth of our organization. Your expertise in architecting digital marketing tools and implementing Tag Management Systems will be essential in ensuring robust data collection and tracking.

Key Responsibilities:

  • Lead the implementation and management of Tag Management Systems, ensuring seamless integration with various digital tools and platforms.
  • Develop and maintain JavaScript code for web analytics, ensuring data consistency and accuracy across all digital platforms.
  • Collaborate with senior product owners, UX designers, and IT developers to define and implement tracking requirements, ensuring alignment with business objectives.
  • Partner with digital growth analysts and analytics engineers to enable accurate tracking and reporting of campaigns for stakeholders.

Deliverables:

  • Comprehensive tagging plans and documentation, ensuring clear and consistent tracking across all digital platforms.
  • Accurate and timely updates to the tags for sustained data collection and reporting.
  • Implementation of the necessary tags and tracking for digital campaigns.
  • Collaboration with analysts to ensure accuracy of reports for stakeholders.
  • Regular updates and maintenance of tracking systems, ensuring ongoing data accuracy and reliability.


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