
Accelerate User Acquisition
1 week ago
As a key member of our team, you will be responsible for driving growth and expanding our user base across various fintech products.
We are looking for an experienced individual with a strong understanding of consumer acquisition, consumer journey, and digital apps. You should have expertise in agile project management methodologies, strong analytical skills, and excellent communication skills.
The ideal candidate will have 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry. A bachelor's degree in Marketing, Business, Finance, or related field; MBA is preferred.
Responsibilities:
- Develop and implement holistic growth strategies for the OneScore portfolio covering various acquisition and engagement channels.
- Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta.
- Manage and coordinate with key platform partners such as Google and Meta to optimize growth campaigns, platform integrations, and new feature launches.
- Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
- A deep understanding of consumer acquisition, consumer journey and consumer interaction with digital apps.
- 6- 8 years of experience in growth marketing, preferably in the fintech, or financial services industry.
- Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
- Proven track record of managing complex projects and stakeholder relationships effectively.
- Expertise in agile project and sprint management methodologies.
- Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
- Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
- Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
- Strong communication skills and ability to manage cross-functional teams.
Preferred Skills:
- Experience in Personal Loan monetization is preferable.
- Familiarity with fintech products, regulatory environments, and customer behavior.
- Hands-on experience with growth-related tools and platforms.
- Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
- Ability to thrive in a fast-paced, ambiguous startup environment.
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