User Acquisition Strategist

1 week ago

Pushkar, Rajasthan, India beBeeAcquisition Full time ₹ 10,00,000 - ₹ 25,00,000
Mobile Game User Acquisition Specialist

We are seeking a highly skilled and data-driven Mobile Game User Acquisition Specialist to join our team. You will be responsible for managing the entire user acquisition funnel, from campaign conceptualization to in-depth performance analysis.

As a key member of our growth team, you will work closely with cross-functional teams to develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement. You will analyze campaign and cohort-level data to identify trends, opportunities, and risks, and calculate breakeven points and model projected LTV/ROI by user cohorts.

Our ideal candidate has 4+ years of hands-on experience in user acquisition for mobile games, with a strong working knowledge of major ad platforms (Meta, Google Ads, TikTok) and MMPs (AppsFlyer, Adjust, Singular). They have a deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention), proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau), and strong analytical, mathematical, and problem-solving skills.

Responsibilities include:

  • Plan, launch, and optimize UA campaigns across Meta, Google Ads, TikTok, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.

Requirements:

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular).
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau).
  • Strong analytical, mathematical, and problem-solving skills.

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